December 12, 2017


BMW Design for Singapore Airlines' First Class Cabin

BMW designworksUSA brings luxury automotive styling to First Class travel interior design

by: Lynn Elmhirst

It makes a lot of sense – why not give First Class airline passengers the same comfort and style they’re used to in their own cars? Enter BMW designworksUSA, collaborating with Singapore Airlines on its latest First Class cabin layout and interior design.

According to designboom, the entire on board environment has been re-designed to offer passengers an even higher level of luxury than Singapore Airlines already offers its First Class passengers.

Lounge-like personal islands offer greater privacy and increased stowage and luggage space. Not unlike the super-smart, high-style and high-functionality interiors people expect from the newest model of luxury vehicle. Personal islands in First Class are nothing new, but in this new design, the outer walls of the island have been extended to embrace the passenger like a protective arm, cocooning them visually and acoustically from outside disturbances of any kind.

Wrap-around lounge in BMW's Design for First Class Singapore Airlines' CabinsThis is where the real automotive influence comes in: the seats have been lined with fine leather using a new upholstery technique that increases tension within the material, remaining smooth throughout the duration of the flight, ensuring you a restful sleep, a productive work session, or a relaxing time watching TV. Modern shades of brown fine leather within the seating islands evoke the atmosphere of a living room – or your car!

As luxury travel continues to expand, and airlines, like hotels, keep upping the ante, we’ll continue to see these kinds of luxury brand partnerships that push high design and the travel experience to new levels.

(All images courtesy BMW group)

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